STARBUCKS PROTEIN SMOOTHIES
THE PROBLEM
Breakfast is known for being the most important meal of the day, fueling your body and mind to perform to the best of their abilities. With that being said many people neglect or skip out entirely on this meal. Many active and busy people do not have time to cook, sit down and eat a proper and nutritious breakfast every morning. People need a quick and easy solution that can fit into their busy active lifestyles.
THE ANSWER
Develop and market a healthy on the go breakfast protein shake that contains all the vitamins and nutrients recommended for a daily breakfast meal. Create the most efficient way to consume a healthy nutrient rich breakfast while living a busy and active lifestyle.
RESEARCH
Taking a look at what consumers are looking for in a protein smoothie and brand. This data was gathered from an online poll conducted on Twitter with over 5,000 participants. This user feedback was gathered to understand the goals and perceptions of the consumer to help the development of this product by finding which existing brand those who live healthy lifestyles most likely to buy from.
SKETCHES
EARLY COMPUTER COMPS
FINAL LABEL DESIGN
PRODUCT PACKAGING
SOCIAL MEDIA CONTENT
DESKTOP WEBSITE PRODUCT TAB
MOBILE WEBSITE PRODUCT TAB
TELEVISION AD CAMPAIGN
BILLBOARD ADVERTISEMENTS
POP UP EVENT CART
BRAND TRANSPORT VAN
Smoothie mix single use packets
These would be small single use packets containing powdered smoothie mix that when added to any liquid of your choice instantly make a delicious smoothie. These would be good for anyone on the go to grab and mix quick. These would also be a more eco friendly choice as they can just be added to any reusable bottle. These can be purchased in bulk for at home use as well as sold as single units at a point of purchase stand.
