JUSTVOTE WebSITE
TAKE THE BIAS OUT OF VOTING.
JustVote has taken years of research and innovation to find a solution to taking the bias out of voting. Our team has developed an advanced system and algorithm to match you with the best politician based off your own thoughts and beliefs.
THE TARGET AUDIENCE
JustVote aims to reach a diverse audience of all different ages and demographics, really anyone who is looking to educate themselves in politics and may consider themselves an undecided voter. JustVote’s main demographic is young adults in college who may be entering the real world on their own for the first time and really starting to develop thoughts and beliefs of their own. JustVote’s main age demographic ranges from about 18-26 but again is opened to anyone who finds the content useful. JustVote is completely unbiased and does not lean any way, JustVote wants to show you the entire picture with absolutely no bias. This way the viewer is allowed to make completely unbiased decision on their own based on their beliefs.
TODAY’S POLITICAL CLIMATE
No matter which way you lean today’s political climate is more tense than ever. It seems that every media source is leaning in one direction and trying to get the viewer to feel the same. It is getting increasingly harder to find completely unbiased news sources today. JustVote was developed to help young adults discover how they actually feel about all things politics, without having someone tell them how they should feel. When developing their own thoughts and beliefs it is nearly impossible for young adults to truly figure out how they feel about politics when everything they hear and see is manipulated and and filled with bias.
WHAT USERS ARE LOOKING FOR IN A VOTING WEBSITE?
This user research was conducted to help us better understand what the target audience is looking for when it comes to using a website for political information. This research was done by polling students at Rochester Institute of Technology to get their insights on what they were looking for in a voting website. We interviewed 300 students total with a diverse range in age, background and demographic.
USER PERSONAS & EMPATHY MAPS
WEBSITE COMPETITIVE ANALYSIS
Taking a look at a diverse range of other websites to see what is working and what is not working. some sites are similar in content and some are completely different but have nice design.
GRID LAYOUTS & IMAGERY SKETCHES
ONCE THE RESEARCH PHASE WAS COMPLETE, AS THE DESIGNER I FELT PREPARED TO BEGIN TO BRING THIS WEBSITE TO LIFE.
JUSTVOTE HOMEPAGE
OPENING HOMEPAGE
JustVote opens with a homepage that clearly lays out the goal of the site and their ideals. JustVote is completely transparent on how they are looking to inform you and where they have collected their data from. JustVote’s homepage is scrollable and contains lots of useful content that is good to know when first joining the site. The homepage breaks the site down into clear and logical categories making the site easy to navigate thus enhancing the users experience.
The JUSTVOTE SYSTEM
Right on the homepage we clearly break down what it is JustVote is aiming to do and how we plan on doing it. JustVote clearly explains the research and algorithms behind the website that help us help you. We describe our clear goal of hoping to take the bias out of politics and help you find the candidates and policies you most personally align with.
2020 Election introduction
Through scrolling down the homepage JustVote begins to give an introduction to some of the bigger more hot button topics such as the upcoming election. JustVote begins to breakdown the candidates and give some basic background information relevant to the election.
POLL LOCATOR
Right from the start JustVote aims to inform the user and help them get their voice heard. The poll locator helps users find their assigned polls and where they can go to early vote. Through a few easy and quick clicks we can help inform the user exactly where they need to go to vote.
DISCOVER JUSTVOTE
At the bottom of the homepage we continue to inform the user on the research behind the site. We clearly layout our mission of maintaining good trustworthy relationships with our users and giving them completely unbiased, relevant and factual political information.
SITE FOOTER
At the very bottom of every scrollable page JustVote uses the same footer that breaks down every element of the website. Here the user has full navigation of the entire site with clickable buttons that will take them exactly where they want to go saving them time and frustration.
JUSTVOTE EDUCATION
THE INFORMATION
The JustVote Education tab acts as an information center to give the user as much knowledge as possible about all things politics. This is broken down into multiple organized categories so the user can learn about a diverse range of topics from the different parties to how the electoral college work. The education tab is a great first stop on the JustVote website as it helps make sure the user is informed and knowledgable with unbiased factual information.
content breakdown
Here on the scrollable education tab content is broken down into clear topics. This allows the user to see all the different topics there are to learn about and helps them find exactly what it is they want to learn. For instance here it breaks down each political party, allowing you to click on each and explore their entire political history all the way up to current hot button issues.
MORE FROM EDUCATION
EDUCATION page TO the REPUBLICAN PARTY page
THE REPUBLICAN PARTY
Here is an example of a page you could be directed to from clicking on a section of interest on the Education page. If the user was interested in learning more about the republican party they could click on that section on the education page and be directed here.
BREAK DOWN OF INFORMATION
Here JustVote informs you on all things republican party. JustVote extensively goes through the entire history of the party, their ideal and beliefs and even the candidate history of the party. This system allows the user to get all the knowledge on information on specific topics they are seeking to learn about in an organized and concise fashion.
MORE FROM THE REPUBLICAN PARTY
THE BLIND TEST PAGE
OUR FAMOUS BLIND TEST
The Blind Test is one of the main driving forces behind JustVote and basically what we’re best known for. One of the main goals of the website is to take the bias out of politics and help users figure out which candidates and parties they best align with. The Blind Test allows users to do exactly that as it has them decide who they agree and disagree with completely blind. The user will view each candidates profile with that candidates identity and affiliations completely hidden. The user then has to decide if they agree or disagree with that candidate based solely on policy and their beliefs. This way the user cannot make any assumptions about each candidate based off their party or what they hear about them on the news. This Blind Test takes out any bias or preconceived ideas on candidates and makes the user make decisions based on facts and hard evidence.
BLIND TEST CATEGORIES
JustVote allows you to breakdown the Blind Test into multiple different categories and topics. This way the user can filter exactly what topics they want to be blindly tested on. This allows the user to select a test with candidates of certain parties, on specific issues and affairs or they can test randomly with a mix of different parties and issues. The Blind Test even allows the user to customize their own test with candidates and issues they are specifically interested in.
MORE FROM THE BLIND TEST PAGE
THE BLIND TEST PAGE TO RANDOM BLIND TEST
RANDOM BLIND TEST
From the Blind Test page the user can select a blind test from a diverse range of options. One of those options being random where the candidates, issues and topics would be at random and a mix of different types of information. This would be the best test to take for a completely undecided voter as it would cover topics from all over the spectrum and give access to a wide range of different possible candidates the user could best pair with.
Blind candidate profiles
Again, at this stage of the Blind Test the candidates profiles are completely hidden. The user is unable to see the name, picture, or even political party these candidates identify with. What the user can see however is a biography on each candidate as well as various other important pieces of information such as their beliefs on social issues, the economy and foreign affairs. The user has the ability to like or dislike each candidate solely based off their beliefs without even knowing that candidates identity. At the bottom of each profile the user has the ability to reveal each candidates identity. There is also a reveal all button at the bottom of the Blind Test that reveals the identity of all the candidates if the user wants to wait till the end.
MORE FROM THE RANDOM BLIND TEST
THE RANDOM BLIND TEST REVEAL
BLIND TEST CANDIDATE REVEAL
Once the user has gone through the Blind Test, learned about the policies behind each hidden candidate and liked the candidates they most agreed with they have can click the reveal all button at the bottom of the page to see each candidates identity. Now that the candidates identities are revealed the user can put a name and face behind who it is they actually agree most with without any bias or preconceived ideas.
studying the reveal
Now that all candidates have been revealed the user can scroll through the test in its entirety and see who it is they most agreed with and who they most disagreed with. Through the like and dislike buttons the user is able to know how they felt about the candidate before they new that candidates identity. If the user feels especially aligned with a candidate or interested in learning more about them and their policies, they can click on that candidates name/profile picture and be directed straight to that candidates profile page.
more from the blind test reveal
THE CANDIDATE REVEAL TO CANDIDATE’S PROFILE PAGE
CANDIDATE PROFILE
Once the Blind Test results are revealed the user has the ability to see which candidates they most agreed with and felt drawn to. If the user sees a candidate they feel strongly about or are just interested in learning more about they can click on that candidates picture and be directed to their candidate page. Here JustVote does a deep dive on all things regarding that specific candidates. Candidates profile pages go much more in depth then the information presented during the test. The Blind Test acts as an introduction to that candidate and is very paired down and concise while the candidate profiles are much more in depth and informative.
AN in depth look
Each candidate profile goes through their entire political history and views. This takes an in depth look at the candidate and helps the user get to better know them going through their career’s, policies and beliefs. This really helps educate and inform the user about the candidates they aligned with and what it is they seem to agree with.
MORE FROM THE CANDIDATE PROFILES
THE CANDIDATE QUIZ HOMEPAGE
the candidate quiz
The Candidate Quiz is another asset JustVote is most known for. Unlike the Blind Test, The Candidate Quiz is a list of various questions from a range of different topics. At the end of the quiz JustVote uses its advanced algorithm to pair the user with the candidate they most align with based off their quiz answers.
CANDIDATE QUIZ OPTIONS
The Candidate Quiz homepage opens with a range of different types of candidate quizzes the user can take. Much like the Blind Test, the user can take different Candidate Quizzes based off of parties, issues, or polices. As always the user has the option to take the Candidate Quiz at random covering all sorts of different topics. The Candidate Quiz homepage also dives into the research and algorithm used to pair each user with a candidate. This way JustVote is completely transparent in the results they produce.
more from the candidate quiz homepage
CANDIDATE QUIZ TO cANDIDATE QUIZ BY ISSUE
CANDIDATE QUIZ BY ISSUE
From the Candidate Quiz Homepage once the user selects the type of candidate quiz they would like to take they are directed to that page. Here, if the user selects the Candidate Quiz by issue they would be directed to this page. The user would then go through and answer each multiple choice question. When they are finished and submit their quiz JustVote will use their proven algorithm to pair the user with the candidate they most closely align with.
Candidate quiz questions
This quiz would ask questions based off a wide range of issues our country is facing and the different approaches candidates may take towards solutions. These questions would be focused on figuring out how the user feels about each issue, how big of an issue the user thinks it is and what solutions the user agrees with.
ANSWERING QUIZ QUESTIONS
All Candidate Quiz questions are multiple choice and weighted on the same scale. Each section will address a separate issue and topic. If a certain issue is especially important to a user they have the option to view more questions pertaining to that issue.
RESPONSIVE QUIZ BUTTONS
Everytime the user answers a question JustVote fills in the bubble they selected letting the user know we received their response. It also allows the user to go back, revisit their answers and change them at any time. Each answer has a scale to help the algorithm figure out how strongly the user feels about each particular issue.
MORE FROM THE CANDIDATE QUIZ BY ISSUE
CANDIDATE QUIZ MATCH
YOUR PERFECT CANDIDATE MATCH
As soon as the user submits their quiz they are instantly matched with the candidate they most closely align with based off of their quiz answers. Once they submit their quiz and a match is made the user is directed to their candidate match page which acts similar to that of a candidate profile page.
LEARN MORE ABOUT YOUR MATCH
Once the user is directed to their Candidate Match Page they are given an in depth look at the candidate they matched with. This page is similar to a candidate profile as it goes into deeper detail and information behind the matched candidate. This page would give you an in depth look at your matched candidate and what they are all about.
MORE FROM THE CANDIDATE QUIZ MATCH PAGE
JUSTVOTE ELECTIONS
ELECTIONS PAGE
The final tab on the JustVote Homepage is the Elections page. The Elections Page is an in depth breakdown of all the different elections taking place that need to be voted on. Most of the population tends to only focus on the largest elections like the presidential election. Where this election is extremely important it is still just as important to be informed on local issues and to vote in the smaller elections as well.
ELECTION BREAKDOWN
The Election page breaks down a comprehensive list of all the upcoming elections and what decisions are being voted on. This page breaks down the elections into two main categories, National and Local. If the user selects local all they have to do is plug in their zip code and JustVote gives them a list of all elections and possible candidates in their area.
MORE FROM THE ELECTIONS PAGE
JUSTVOTE VIDEO PROTOTYPE
This is a prototype of the website and what it would be like to experience visiting it. This helps show more of the flow of how things would move and how they would exist online. This also helps show how things would be clickable and how the user flow would work.
